Retail-Centric Packaging Refresh

3 years after launching with their original design, Moku was looking to update the look of their jerky for retail. Decisions at the grocery store are made quickly. Appetite appeal, macros, texture...it all needs to be right there. This refresh communicates the jerky’s texture and flavor to customers clearly while staying consistent with Moku’s vibrant brand.

Services: Design & Concept for all 6 SKUs, Photography (Lemon Pepper, Korean Barbecue, & Maui Onion), Dielines

May 2022 | Moku Foods